[Brand Bite] Gilly Hicks Sydney

BY JENN HARTLEY

With prom and spring break right around the corner, we’ve suddenly seen an influx of teens hitting the halls of MOA™. And we love it. Abercrombie, Aeropostale, lululemon, Hollister, American Eagle and Nordstrom bags are saturating the Mall but we have another brand that screams teen.

Gilly Hicks (Level 2, West) is the newest addition to the Abercrombie & Fitch family. Per their company overview, they are  ”fun, casual, and sexy with a Sydney sensibility.” A Gilly girl never takes herself too seriously and she is free-spirited and beautiful. Their products are sweet, simple and darling – perfect for the all-American girl.

P.S. Gilly Hicks has one of the most unique, captivating store fronts at MOA. Be sure to check it out next time you’re here. It’s a hybrid of a whimsical southern plantation and a Hawaiian oasis retreat. Ooh la la.

22 February 2012

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