Make Your Morning Ritual Count

Aveda Global Artistic Director, Ian Michael Black, shares his shave and style rituals for men on the move to start their days off right.

55425 Mall of America, Ian Michael Black, Aveda
55425 Mall of America, Ian Michael Black, Aveda

My dad is up before the sun and rarely gets home before the moon begins its shift. He works hard all day and is lucky if he has the opportunity to shave (much less to take the time to pamper himself). But, according to Aveda Global Artistic Director Ian Michael Black, having a morning shave and style ritual could help hardworking people (like Dad) stay focused and relaxed throughout the day.

Ian recently stopped by the Aveda Experience Center in Mall of America® to meet with guests and talk spring color. With him he brought shaving and style tips for men looking to establish a routine for their looks and their wellbeing.

“If you’re looking for a style and shave refresh check out the Aveda Men Pure-Formance product line—a collection of comprehensive hair and skin care solutions created exclusively for men,” Ian said. “We have four Aveda Men Pure-Formance gift sets that feature the rich, spicy and refreshing aroma made with essential oil of kunzea and certified organic essential oils of citrus, spearmint, vetiver and lavender.”

Ian suggests establishing a routine for shaving and styling. He says this is a good time to reboot and visualize goals short- and long-term. Here are Ian’s own shave and style rituals:  

Shave Well At-Home Ritual

Start by working your favorite Aveda facial cleanser into a lather and washing away impurities from skin. Then wrap a hot towel around your face and take five deep breaths. Set the towel aside and lather on Aveda Men Pure-Formance™ Shave Cream to prepare skin for a close, comfortable shave. Choose your favorite razor and take your time. After you’ve finished, apply Aveda Men Pure-Formance™ Dual Action Aftershave to your face and neck to moisturize and soothe your skin—and reduce razor burn and in-grown hairs.

*Eco Tip: Remember to turn off the faucet while shaving to save water.

Style Well At-Home Ritual

In the shower, massage Aveda Men Pure-Formance™ Shampoo into wet hair and scalp with your fingertips to stimulate circulation and invigorate your senses. To ease tension in your neck, use your index, middle and ring fingers to massage the area between your neck and skull. Rinse well; then when your hair is damp or dry, work Aveda Men Pure-Formance™ Grooming Clay between your palms and apply evenly for a strong, pliable hold.

*Eco Tip: Turn off water between wetting and rinsing your hair and save 5-10 or more gallons a day.

55425 Mall of America, Aveda

The quality of your day largely depends on how you begin it. These rituals will help you regroup and focus each morning before leaving to conquer the tasks ahead of you. Give them a try and see if you don’t approach obstacles with more clarity and focus than before. You might surprise yourself.

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