Meet Debut. Nine Brands in One Shop.

Nine brands in one shop = a whole lot of goodness.

55425 Mall of America Debut
55425 Mall of America Debut

55425 Mall of America Debut

Meet Debut. A seriously stylish shop that features a curated selection of rotating brands in the new north expansion of the Mall. The lineup for the first set of brands is everything we dreamed it would be. From the cozy, warm fabrics + blankets of Woolrich to Askov Finlayson, which celebrates the Minnesotan culture of adventure and the outdoors, you’ll find products that speak to your heart and your soul. Perfect for giftables or treasures that are uniquely you, you won’t regret stopping in to wrap yourself in something cozy or slip your toes into some of Shepherd of Sweden’s snug slippers.

Here’s a quick intro to the brands currently residing in Debut.

Askov Finlayson

This North Loop hot spot, founded by the Dayton brothers (who also opened Marvel Bar and The Bachelor Farmer), has found a second home at Debut, and these hats are flying off the shelves. Celebrate the culture of the North that only true Midwesterners understand. Their products exude a coolness that your hip friends and family will love.

What they say: Founded in 2011 and proudly located in Minneapolis, Minnesota, Askov Finlayson is inspired by our region’s history of adventure and culture of creativity. We make products of lasting quality and timeless design. Welcome to the North.

55425 Mall of America Askov Finlayson at Debut

Askov Finlayson at Debut


My dream home is full of Woolrich flannel blankets, throw pillows and buffalo check stockings hanging snugly on my fireplace mantle. All of their products are beyond comfortable, and make me want to spend the winter bundled up at home in a Woolrich-induced winter hibernation. In Minnesota, we know all too well that staying warm, being comfortable and spending time with loved ones is what gets us through the winter. Woolrich is there to help you survive the cold happier and comfier than ever.

What they say: From simple wool socks to our famous cold-busting parkas, Woolrich products have embraced the authentic outdoor lifestyle for more than 180 years. We strive to design functional, comfortable and durable sportswear and outerwear for Men and Women using traditional fabrics like wool, cotton and down. In recent years, in an effort to provide superior comfort and protection in all conditions, we’ve incorporated more technical performance fibers, like nylon and polyester.

55425 Mall of America Woolrich at Debut

Woolrich at Debut

55425 Mall of America Woolrich at Debut

Woolrich at Debut


Leather will never go out of style, and BillyKirk knows how to do it right for the men in your life. Peruse their display and you’ll find leather-bound journals for the expressive soul, leather cuffs and bags for the stylish guys in your life and much more.

What they say: Established in 1999, BillyKirk is a leather and canvas design company founded with the desire to create lasting items that improve with age. BillyKirk products are handcrafted with pride in the USA by a select group of artisans and leather-crafters.

55425 Mall of America BillyKirk at Debut

BillyKirk at Debut

Todd Snyder + Champion

Dressing comfortable doesn’t have to look sloppy, and Todd Snyder’s collaboration with Champion proves it. For the guys who like to dress well no matter what they are doing, shopping this collection is a no-brainer. Stop by, feel the fabrics and see for yourself!

What they say: Iowa native Todd Snyder makes effortless everyday luxuries for the modern gentleman. Blending Savile Row craftsmanship with a downtown New York aesthetic, the line is relaxed yet refined and always impeccably tailored. The collections are informed by heritage yet updated for today, with an emphasis on versatility and comfort. Every garment reflects a commitment to quality and integrity, as well as the belief that well-made, perfectly fitted clothes make the man.

55425 Mall of America Todd Snyder + Champion at Debut

Todd Snyder + Champion at Debut

Fisher + Baker

For adventurers who love quality, Fisher+Baker is a top-notch brand. Their vests, parkas and apparel are made for men, but we’re finding that women are also huge fans of their flannel shirts. These products stand the test of time, and look great while doing it.

What they say: Not everyone can be a craftsman. It takes passion, determination and extreme attention to detail. Fisher + Baker Founder Greg Horvitz exemplifies these qualities and instills them into everything Fisher + Baker. The name Fisher + Baker itself is a reference to Greg’s love for these pastimes and a reminder that every pursuit deserves your full focus and energy.

55425 Mall of America Fisher+Baker at Debut

Fisher+Baker at Debut

Pomegranate, Inc.

If you’re a hostess at heart (or you know one!), you’re going to LOVE the palette of prints on the fabrics, towels and aprons of Pomegranate, Inc. Angela Beck offers southern-inspired items for the home, duffel bags and more.

What they say: Angela Beck’s vivid prints and wonderfully refreshing palette are the staples of her unique lifestyle brand. Her inspiration comes from the pink sands of Harbour Island, Bahamas and the rolling hills of Lexington, Kentucky.

55425 Mall of America Pomegranate, Inc. at Debut

Pomegranate, Inc. at Debut

Shepherd of Sweden

Wearing comfortable footwear is a huge priority of mine, so when I slipped on a pair of Shepherd of Sweden slippers I knew I’d found a life-long “sole-mate” that would never let me down. These slippers, shoes and boots are impeccably made and oh-so-comfy.

What they say: No day, no sheepskin and no product are like another. For us, this is what defines natural Swedish quality. This is why we allow nature to make an impression, influence us and inspire us. It is here we find our energy and inspiration—directly from Nature herself.

55425 Mall of America Shepherd of Sweden at Debut

Shepherd of Sweden at Debut

Laurel Way

Artist Pam Mondale has a way of making old things new again, which is exactly what she does with her jewelry collection, Laurel Way. Her pieces are beautiful, and her style is one-of-a-kind. If you’re looking to give a gift that’s truly unique (or find something fun for yourself), shop Laurel Way and you won’t disappoint.

What they say: Laurel Way offers a jewelry collection created and curated for women of style and wit. One of a kind designs, handcrafted with vintage, sterling elements and unedited original pieces from days past.

55425 Mall of America Laurel Way at Debut

Laurel Way at Debut

west elm LOCAL

I love the mix of brands that west elm LOCAL brings to Debut. From city maps to locally-made, eco-friendly soap, west ELM LOCAL lets you delight in the little things. I’ve already picked up some soaps and a Native Map for some lucky gift-getters on my list.

What they say: Celebrating communities across America, west elm LOCAL offers hand-picked, one-of-a-kind products created by local makers that are unique to each of our stores across the country. It’s all part of our commitment to empower communities, support makers + designers, create connections and inspire new discoveries. Now featuring: Native Maps, Little Seed Farm, Holler Designs, Goods That Matter, 42 Pressed and Claudia Pearson.

55425 Mall of America Little Seed Farm / West Elm Local at Debut

Little Seed Farm / West Elm Local at Debut

55425 Mall of America West Elm Local - Little Seed Farm

Little Seed Farm / West Elm Local at Debut

55425 Mall of America West Elm Local at Debut

West Elm Local at Debut

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