Trending Now: Bold Brows
Learn how to shape and enhance your brows at Sigma Beauty.
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Embracing + Enhancing Natural Beauty: The Fresh Face Gets Made-Up
Getting (naturally) glam at bareMinerals + learning about makeup
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Valentine’s Day Makeup Inspiration
Three makeup looks to complete your Valentine's Day outfit
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The Celebrity Treatment: Finding Fave Celeb Products
I scoured Mall of America® to find products the stars love. Here's where to find them all.
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A Guide to Contouring in 5 Easy Steps
Obsessed over defined cheekbones? Learn how to achieve this look with help from a Macy's Impulse Beauty Counter Expert.
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MOA® Moments: With Age Comes Beauty
Mpls.St.Paul Magazine columnist and Beauty Bets blogger Elizabeth Dehn reflects on the place where her beauty career was born.
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ICYMI: A Fresh Way To Gloss
#glossUP with two fresh Lip Vex sets from Sigma Beauty - Glaze + Dazzle, just in time for spring!
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Complete Your Prom Look. Part 1: Makeup
Peruse these prom makeup trends and discover how to get them yourself.
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The New Brush Collection Your Beauty Kit Needs
The Baking + Strobing Brush set from Sigma has officially arrived + is a must-have for makeup lovers!
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