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Trending Now: Bold Brows

Learn how to shape and enhance your brows at Sigma Beauty.

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55425 Mall of America Beauty

Embracing + Enhancing Natural Beauty: The Fresh Face Gets Made-Up

Getting (naturally) glam at bareMinerals + learning about makeup

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Valentine’s Day Makeup Inspiration

Three makeup looks to complete your Valentine's Day outfit

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55425 Mall of America Celebrity Treatment

The Celebrity Treatment: Finding Fave Celeb Products

I scoured Mall of America® to find products the stars love. Here's where to find them all.

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55425 Mall of America A Guide to Contouring in 5 Easy Steps

A Guide to Contouring in 5 Easy Steps

Obsessed over defined cheekbones? Learn how to achieve this look with help from a Macy's Impulse Beauty Counter Expert.

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55425 Mall of America MOA Moments Beauty

MOA® Moments: With Age Comes Beauty

Mpls.St.Paul Magazine columnist and Beauty Bets blogger Elizabeth Dehn reflects on the place where her beauty career was born.

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55425 mall of america sigma beauty lip vex

ICYMI: A Fresh Way To Gloss

#glossUP with two fresh Lip Vex sets from Sigma Beauty - Glaze + Dazzle, just in time for spring!

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Complete Your Prom Look. Part 1: Makeup

Peruse these prom makeup trends and discover how to get them yourself.

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Sigma Beauty Baking and Strobing Brush Kit

The New Brush Collection Your Beauty Kit Needs

The Baking + Strobing Brush set from Sigma has officially arrived + is a must-have for makeup lovers!

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